The first hundred days of a Presidents term are critical and often times they are judged by what is accomplished. After the 2016 election, the idea was simple: Hijack the first 100 days of the new administration to inspire millions of women and girls to channel their raw energy into real action. Our site and social posts offered a daily action women and girls could carry out in the fight against gender inequality, sexism, the assault on reproductive rights and most of all, trying to shatter that glass ceiling.

> Roll: Creative Director Art Director: Grace taylor Copy: Neil Pohl


For the future.

The ultimate mission of the campaign was not only to create a thundering chorus for equality but to educate and inspire the next generation of women to keep up the fight.