The marriage between Long and Foster and world-renowned fine art auction house Christie’s presented an interesting challenge: How do you take the mid-Atlantic's largest real estate company to the world of luxury.
We realized that luxury brands must lead by being cultural forces. So our new website became more than just listing properties, it became the expression of lifestyle and taste showcasing the world of art, travel, fashion, and leisure.
We wanted to infatuate our clientele with unique possibilities to pursue the lifestyle of their dreams. This gave birth to the idea: Dwell in the uncommon.
> CD: Jean-Pierre Bovie AD: Mel Fitts CW: Neil Pohl
LONG AND FOSTER
Our discerning audience has a desire for quality, exclusivity, heritage, taste and fine design. To help lead the luxury conversation, we created a monthly magazine. Timeless authentic moments distilled from the world of Christie’s were woven into each issue.
A book to define our spot in the luxury world.
To break through the clutter of the average luxury real estate world we created an annual luxury lifestyle coffee table book aimed towards our high end clients featuring their homes.