Scammers use fake web sites to lure people into their web. Through these realistic-looking sites, they gain personal and financial information from unaware victims. It’s no surprise  that a lot of those victims are senior citizens. As part of our campaign, we used the scammers' playbook to create our own fake website to first entice and then educate viewers on how not to get taken. And we did it during the most scam heavy time of the year: the holidays.