Just like your local big box store, scammers roll out their seasonal wares to snatch your cash. That¹s the criminal spirit. This mockumentary style campaign was crafted to spotlight seasonal scams and con artist¹s tactics, while goosing you to learn how to protect yourself.
> Role: ACD / Art Copy / ACD: Ben Hawkins
Scammers use fake web sites to lure people into their web. Through these realistic-looking sites, they gain personal and financial information from unaware victims. It’s no surprise that a lot of those victims are senior citizens. As part of our campaign, we used the scammers' playbook to create our own fake website to first entice and then educate viewers on how not to get taken. And we did it during the most scam heavy time of the year: the holidays.