Don't leave it to Chance. Fall 2013 marked the launch of state run healthcare exchanges all across the country–aka Obamacare. In Washington state, they call theirs, "Washington Healthplanfinder." Our task was to create an integrated campaign that would attract attention, educate consumers and appeal to low income audiences skeptical of both healthcare and the government. What better time to do that than at those exact moments when fate is out of our hands.
Roll: Art Director // Copy: Bruce Gray